Why we exist

Imagine a world where skin health is more than what we put on the surface—where it runs deeps, and where we can all feel truly at home in our own skin—confident and free.

Because it matters.

Every skin tells a unique story—one shaped by more than what we put on it. It reflects everything we experience, from the stress we carry to the choices we make, the society we navigate, and the environment we belong. When our skin struggles, it’s often a sign that something—internal or external—is out of balance.

But caring for our skin isn’t about chasing perfection. It’s about learning to care for ourselves in a way that strengthens not just our skin, but our relationship with ourselves. When we care for our skin, we show up for ourselves—and in turn, we learn to love the way we look, not because of flawless skin, but because we feel at home in it.

Your role in our journey

We wouldn’t be here without you—and we wouldn’t want to do it alone. At Epiluma, every purchase, every share, and every piece of feedback brings us closer to our vision. Whether you’re trying our products, sharing your story, or simply cheering us on from afar, your involvement means everything.

Our community isn’t just part of our story—it is our story.

How your support (and 💗) can help us

Every bit of support—from funds we raise and purchases you make to every like, share, and shoutout—helps fuel our mission towards making lasting change through thoughtful, incremental progress. Here’s how your involvement directly impacts our journey:

• Advancing Our Formulations: We're dedicated to making our products as safe and effective as possible. Your support enables us to conduct additional tests, invest in research, and pursue certifications that align with the highest industry standards—because quality and safety should never be compromised.

• Elevating Sustainability Efforts: Just as healthy skin starts with a strong foundation, so does a healthy planet. From sustainable ingredient sourcing to exploring eco-friendly packaging solutions like glass, aluminium, recycled plastics, and refillable solutions, we strive to reduce our footprint wherever we can. Caring for our environment is how we honor the home that makes life possible.

• Developing New Solutions: Every Epiluma product starts with a problem worth solving. Acne is the eighth most common skin disease, and inflammatory conditions like eczema and psoriasis now affect up to 25% of the global population—challenges we have faced ourselves. We have battled eczema, experiencing firsthand the discomfort, sleepless nights, and toll it takes on confidence and self-worth. That’s why we’re not here just to create products but driven by a mission to bring relief, restore comfort, and help more people feel at home in their own skin. And yes, we hear you! Face creams, eye creams, and more are on our minds, too. With your support, we can turn these ideas into solutions that make a difference.

• Building Meaningful Partnerships: Collaboration drives progress. We're committed to working with experts, institutions, and organisations that align with our mission—whether it's studying skin longevity, tackling inflammation, supporting mental health, or giving back through conservation projects.

Be part of our journey

The products you trust today are the ones that will continue to support you tomorrow.

As we grow, our commitment remains the same: to stay open, adaptable, and unwavering in doing right by your skin and our planet. Every purchase, share, and insight from you fuels our mission—because creating something meaningful in this world is never a solo journey.

Thank you for being with us.

💗 Jenny, Co-founder